Homegrown brand Castlery to unveil new flagship store at Liat Towers

Because signing up with the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually observed a six-fold increase in earnings, opening shops in as much as 50 cities in the US and also increasing ventures in Australia.

“Castlery has actually cultivated a clear plan to attain this desire while preserving a solid Singapore base,” states Jeffrey Siow, handling supervisor and CEO of EnterpriseSG. Presently, international orders represent over 80% of Castlery’s overall profits.

Native furniture pieces company Castlery intends to unveil a new flagship shop at Liat Towers in the third quarter. Amounting to 24,000 sq ft across 2 levels, it will likely be the business’s biggest showroom to period as well as will certainly feature an improved shop experience that matches Castlery’s online-to-offline buying experience. Spotted in the heart of Orchard Road, Liat Towers is also home to global brands like Hermes, a French luxury style house as well as Swiss high-end watch maker Audemars Piguet.

“Being the initial regional furniture brand name to set up in Liat Towers is a considerable and also meaningful breakthrough for us. It is a physical manifestation of our expansion desires and also shows our unwavering commitment to remaining real to our sources, “mentions Castlery co-founder Declan Ee.

“The administration will certainly recognize and associate more companies like Castlery to construct the future generation of Singapore Global Enterprises as the following engine of growth for our overall economy,” includes Siow. As part of its global development technique, the company additionally plans to work with 100 more workers over the following year to fill supply chain, marketing and also visual selling jobs.

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What had started as a four-man team in Ubi in 2013 has expanded as an electronic brand and a disruptor in the conventional furnishings business industry. Castlery’s collection of furniture today participates 300,000 houses internationally.

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